We've worked with several start-ups, their founders, advisors and investors and keep finding the same core challenges. Start-ups need to do so many things on such a tight budget. They need various experts, and they can rarely afford any of them full time, so they need to prioritise and generally need some help to do this.
A Start-up needs practical solutions at affordable prices and the right solution for right now needs to be able to evolve into the right solution for later as well.
Don’t Over Think It exists to help start-ups in more affordable ways now with a longer term view on the future plan.
Amanda is an experienced CFO for start ups and scale ups. She learnt her accounting skills in the Big 4, her commercial skills in a listed Tech company, her negotiating skills in a law firm, her people skills in start-ups and her resilience making it all work with two children.
“Of course this is surprising to some of you, but accounting can be rather boring, no really. What I like about it and what makes it exciting is the businesses I get to work with and what they do. The innovation, the passion, and the commitment founders have and those same feelings they evoke in their colleagues is contagious. I get real satisfaction being part of this process, in being able to help founders navigate the commercial challenges to make their innovations a reality.”
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